Mercedes-Benz launches ‘Tough Conversations’ with Henry Rollins
Mercedes-Benz has launched its ‘Tough Conversations’ campaign featuring American musician Henry Rollins as he travels across the country interviewing Australians to ask what toughness means to them.
Instead of creating a television commercial, Mercedes-Benz and creative agency The Royals, will launch the campaign as an hour long documentary, podcast series, radio partnership and through online platforms.
Nice work. Congratulations. Nice to see a contemporary take on a category convention.
Promoting a Nissan/Mercedes Benz ute huh? You lost me at Navara Street.
Increase your journalistic credibility tenfold by spelling the brand correctly! ?
Thanks for flagging, Andrew.
Duly amended.
Cheers,
Tim – Mumbrella
Great idea and nice execution.
Challenge, as always, is distributing the content and making sure it’s driving sales.
Best of luck!
Hmmm… I’d question the strategy, given that HiLux own “toughness” lock stock and barrel.