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Mercedes: Our cancellation of 2GB was commercial not political

Mercedes has moved to clarify its involvement in the Alan Jones controversy after it emerged that the company’s Sydney dealerships had cancelled their commercial arrangement with radio 2GB before the presenter made his comments in a speech about Julia Gillard’s father dying of shame.

As Mumbrella reported on Monday, the Sydney Mercedes dealer groups gave notice on September 19. Jones’ comments did not hit the press until September 30 and Mercedes went public about 48 hours later saying it had instructed its dealer groups not to advertise.

Last night, Mercedes issued the following statement:

Mercedes-Benz Australia/Pacific wishes to communicate the Company’s position which is in line with its Corporate Values and the Company’s global integrity code.

Mercedes-Benz Australia/Pacific cancelled its corporate sponsorship contract with 2GB on 1st October 2012 giving 28 days’ notice.

Separately there was an advertising contract with 2GB and our NSW Dealers. We now understand that this contract was cancelled on or about 19 September 2012 giving 28 days’ notice of this to 2GB.

The Company advised our NSW dealers on 1st October 2012, that we had withdrawn our approval for them to advertise with 2GB with immediate effect to ensure that no further advertising was to take place on 2GB.

These decisions were commercial decisions and were in no way politically motivated as inferred by some media outlets.

Every Mercedes-Benz Executive involved has acted in accordance with our corporate values with the requisite authority and the full support of the Company’s Board of Management.

“Companies with global operations need universally applicable values and standards of conduct, which provide support and show the way in day-to-day business. It is about a collective understanding of right and wrong – regardless of the field we work in or the continent where we operate.

Daimler strives to establish an ethical corporate culture in which employees act in accordance with shared values. We expect such conduct from all our employees as well as from our business partners. This includes contractual partners such as joint venture partners, authorized dealers, general distributors, suppliers and body builders, as well as sales, marketing and sponsorship partners.”

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