MercerBell and insurer Allianz part ways after seven years

MercerBell has confirmed it has lost its lucrative Allianz account, saying it declined to participate in a pitch for the business which it has held for the last seven years.

The announcement from the Saatchi & Saatchi owned agency comes after the insurer moved away from its long-running “Ahhhh…llianz” line, with a new campaign encouraging drivers to enjoy driving their cars instead.

When the new “Don’t just be insured – Be inspired” campaign was launched, Mumbrella speculated MercerBell may have parted ways with Allianz as no agency appeared in the credits, with the creative agency now confirming this is the case.

Julie Dormand, managing director at MercerBell said the agency remains proud of the work they have done with Allianz “over many years”.

“We created the ‘Ahhh Allianz’ device which has been picked up in four other markets and won a coveted Silver Effie for long-term results,” Dormand said.

“These results are all testament to the collaborative partnership that the MercerBell team enjoyed with Allianz. We wish them every success in the future.”

Sascha Hunt, group marketing manager at Allianz, said of the new campaign direction :“We saw an opportunity to be different in a category that’s typically focused on the negative consequences. Instead we want to inspire the freedom that comes from being insured.”


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