MercerBell launches editorial division appointing Gary Andrews as managing editor

Customer experience agency MercerBell has launched a content and editorial arm with Gary Andrews leading the team as managing editor.

Andrews was previously the social media editor at Direct Line Group in the UK for two years.

Managing director Julie Dormand, Gary Andrews and and Roslyn da Rosa

Roslyn da Roza has also joined the new content division as the social media editor.

Roza was previously a freelance writer and the founder and editor of Ripe Journal.

Julie Dormand, managing director, said in a statement: “The editorial offering from MercerBell is something that we have put a lot of thought and strategy into designing so that we can provide our clients with real content that builds connections with their consumers, not a string of keywords that chases the ever-changing requirements of search engines.

“We chose Gary to head up this exciting new division because he understands both how to design an editorial strategy for a brand, and how to execute content across screen and sound, and a wide variety of print formats.”

The launch of the content division comes just after the agency launched its Melbourne operation last year.

“At MercerBell, we firmly believe that content is all part of the customer experience, and to offer the best content, no matter what its objective, there needs to be a wider awareness of the communications ecosystem that content plays in,” Andrews added.


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