Ukelele and iPad nostalgia for BT Financial video campaign
Ukelele-strumming singer Yasmin Davis has been made the star of a faux nostalgic video campaign extolling the virtues of Instagram and iPads for BT Financial Group
The campaign has been created by agency MercerBell to raise awareness about superannuation.
David Bell, ECD at MercerBell said the song reflects the things that might seem important now but may not be in a decade or two.
There’s a reason why people hate the ukelele…
It’s a great idea, but I’m not sure it’s going to sell super to Gen Y.
Just as I thought – we are all going to have annoying pseudo-American accents in the future.
im gonna bet the creatives were “inspired” by this https://www.youtube.com/watch?v=I8K54UYjIR4