Ukelele and iPad nostalgia for BT Financial video campaign

Ukelele-strumming singer Yasmin Davis has been made the star of a faux nostalgic video campaign extolling the virtues of Instagram and iPads for BT Financial Group

The campaign has been created by agency MercerBell to raise awareness about superannuation.

David Bell, ECD at MercerBell said the song reflects the things that might seem important now but may not be in a decade or two.

The campaign will also feature online display ads, pre-roll on YouTube and social media promotions.

He said: “Gen Y are optimistic and care about their financial future – they’re just not interested in it right now. Our challenge was to engage a live-in-the-moment audience with a benefit that’s very future focused.”

The clip promotes BT’s website which is aimed at educating people aged between 18 and 24.

Bell said: “We learned from research that Gen Y, far from being lazy and entitled, are the first generation to understand that the employment economy no longer rewards loyalty. Instead, Gen Y will flourish with new skills like adaptability, and they will find a better balance of happiness at work by choosing a great culture over great pay.”


  • Senior Manager – Super and Investment Marketing, BT Financial Group – Sarah Pinder
  • Marketing Manager – Super and Investment Marketing, BT Financial Group – John Summerhays
  • Executive Creative Director – David Bell
  • Digital Creative Director – Carmela Soares
  • Creative Group Head – Liz Kain
  • Art Director – Sarah Straker
  • Copywriter / Lyrics – Shelley Dodd
  • Executive Producer – Scott Portelli
  • Associate Producer – Pedro Santos
  • Digital Designers – Kylie Lovegrove / Dan Fowler
  • Digital Strategist – Maura Tuohy
  • Group Account Director – Sabrina Antoniou
  • Senior Account Manager – Joanne Whitney
  • Retoucher – Gene Stapleton
  • Director/Director of Photography/Post Production – Mint Films
  • Music – Smith and Western
  • Singer / Ukulele – Yasmin Davis
  • Stylist – Cherith Crozier
  • Makeup Artist – Belinda Kruse

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