Mercury looks to toughen up cider’s image in Tough Test campaign

July 17, 2018 4:51

Mercury Cider is taking a leaf out of the blokey beer ads playbook, and pushing the ‘toughness’ of its product.

“We at Mercury know tough”, the ad begins, before putting sports stars, including AFL ruckman Max Gawn and NRL Cronulla Sharks’ co-captain Wade Graham, through the ‘Tough Test’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Clemenger BBDO Melbourne Mercury Cider Mim Orlando PHD Tough Test

Latest

OMG Australia moves pieces into place as Laura Nice shifts to PHD

Kerry Stokes says goodbye to his shareholders as SWM accelerates its cuts

The Daily Aus breaks even on back of newsletter focus

Mumbrellacast: The $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor

Netflix simplifies its ad viewer metrics

Mercury looks to toughen up cider’s image in Tough Test campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE