Meriton Suites appoints G Squared to drive online growth
Meriton Suites has appointed G Squared to head up its digital strategy, paid media, and SEO, following a competitive pitch session.
The independent Sydney consultancy was selected “based on a full funnel digital strategy geared towards delivering a substantial performance uplift with an integrated approach”, according to the hotel chain. The pitch win follows G Squared’s recent appointment by Gumtree.
“The hotel accommodation sector is an incredibly competitive one and as the leader in hotel apartments, Meriton Suites has ambitious objectives to further strengthen its digital footprint while continuing to drive direct bookings to its portfolio of properties,” explains George Photios, director at G Squared.
“We are delighted to be working with such an iconic Australian hospitality brand and will bring our specialist technical expertise to ensure they remain the destination of choice for holiday and business travelers.”
Miriam Nagib, national marketing manager, Meriton Suites, added: “G Squared demonstrated a strategic understanding of our business needs and a strong track record in partnering with digital facing consumer brands. We look forward to working with them to deliver on our goals across the year ahead.”
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