New Mumbrellacast: Taylor-mania – marketing genius or overexposure?

Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella.

This week:

Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself!

Also on this episode:

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