Merkle names Simon Doukas as first chief experience officer

Dentsu’s customer experience management company, Merkle, has appointed Simon Doukas to the newly created role of chief experience officer. The role will commence at the end of August.

As a founding member of PwC’s experience consulting practice, Doukas has spent over a decade with the firm and worked with a range of companies including Telstra, NAB, Australia Post, BHP, ANZ and Coles. He is also an active advisory board member and mentor to a number of impact-led ventures helping humanity achieve the United Nations Sustainable Development Goals by 2030.

With his specialty in experience-led innovations and transformation, Doukas will lead the strategy, design and commerce teams at Merkle.

He said: “I am excited to join the Merkle team at such a significant time. The business has amazing talent and huge potential to scale both locally and globally.

“In order for businesses to thrive they need to differentiate through meaningful experiences that create value to the customer, the organisation and society more broadly. Merkle is uniquely positioned in the market to partner with our clients on their growth agenda through our diverse mix of strategic and creative thinking, design and technical expertise and commercial execution.”

Merkle ANZ CEO John Riccio said: “I am excited to have Simon join our growing team. His proven leadership in strategy, innovation and transformation sets us up to seize the opportunities emerging in the customer experience space post-pandemic.

“I know Simon has the right skills to take us to the next level as we position ourselves as leaders in this market.”

The appointment follows the earlier announcements of Steve Yurisich as chief growth officer, and John Riccio as CEO, Merkle ANZ and president, Merkle APAC, with further appointments to come.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.