Merlin Entertainments unveils new senior comms manager

November 4, 2025 11:36

Meghann Sinclair

Branded entertainment destination business, Merlin Entertainments, has hired Meghann Sinclair to be its new senior communications manager for Australia and New Zealand.

In her role, Sinclair’s work will consist of spearheading all communications (external and internal) for Merlin’s ANZ destinations.

This includes the Sydney and Melbourne locations for aquarium Sea Life; Legoland Discovery Centre in Melbourne; Wild Life Sydney Zoo; Sydney Tower Eye; and wax sculpture museum Madame Tussauds.

Sinclair joins the Merlin team after working as a contract associate producer for content studio Wildbear Entertainment, where she helped develop a documentary series.

Prior to Wildbear, Sinclair spent over four years at Big W, having entered the business in February 2021 as a communications manager. She also served as a PR, communications and community partnerships manager for the retailer, from November 2022 to March 2025.

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Her career has also seen her serve as the acting marketing and communications manager for The Funding Network Australia; account director roles at former public relations firm PPR ANZ; and a corporate communications manager at McDonald’s.

“We’re all very excited to have Meghann join the team,” Rachel Anker, head of APAC communications at Merlin Entertainments, said in an email sent to Mumbrella.

“I’ve always admired the creative approach she brings to her work and her depth of communications experience across leading Australian and global brands.

“Meghann is a true all-rounder, with a unique ability to bring stories to life – from bold consumer campaigns to meaningful corporate, CSR and internal communications.”

Earlier this year, Merlin Entertainments won two trophies at the Commscon Awards 2025.

The team’s work on executing their “Pesto The King Penguin Chick” project for Sea Life Melbourne Aquarium snagged them an accolade for the PR-Led Content Creation category. They were also named Best PR Team of the Year – In-House.