Merv Hughes learns ‘The Man Shake’ to get rid of beer gut in new weight-loss supplement ad

Three Australian sportsmen – cricket’s Merv Hughes, AFL’s Paul Roos and NRL’s Adam MacDougall – discuss the ‘man shake’ in a new ad for a weight-loss shake which purports to help men lose their beer guts, without having to ditch the booze.

Paul Roos shows off ‘The Man Shake’

Created by The Proverbials, the new ad spot sees the men in a pub discussing a new form of ‘man shake’ – which initially causes confusion as Roos demonstrates the rapid up-and-down motion of the shake. 

After explaining the new movement, Roos asks MacDougall for a Man Shake for Hughes, with MacDougall proclaiming: “See Merv, you can lose the beer gut without losing all the beers”.