Metricon hires Pivotus to be its digital media strategist and more
Leading home builder, Metricon, has hired Pivotus to serve as its digital media strategist and buyer for their Queensland operations.
The announcement:
Metricon, Australia’s leading home builder, has appointed independent agency Pivotus as its digital media strategist and buyer for their Queensland operations.
This collaboration follows two successful years of Pivotus spearheading campaigns for one of Metricon QLD group’s subsidiary brands, the Australian Building Company (ABC).
During this past year, Pivotus demonstrated its prowess by reducing the Australian Building Company’s CPA for new home leads, through a significantly more efficient advertising spend.
Michael Petersen, founder & client strategist at Pivotus, remarked, “The intricacies of digital media buying may be overlooked by some, but for nimble marketing teams like those at Metricon QLD, an exceptionally responsive and dedicated agency team will yield substantial results. Their gifted trading skills and passionate investment in automations and integrations serve as the cherry on top!”
Rachel Blades, marketing manager QLD for Metricon & ABC, praised Pivotus’ dynamic approach, stating, “The enthusiasm and dedication of the Pivotus team is contagious. I am eager to see our collaboration develop further, knowing firsthand their exceptional service, impressive outcomes, and unwavering commitment to challenge conventional methods.”
Heading the Metricon QLD account at Pivotus is account director Adrienne Le Mura and senior account manager Manon Gattolin, with a new addition to the team to be announced shortly.
Source: Pivotus
