Metro commercial radio ad revenue drops 2.1% in January; Sydney grows but Melbourne dips
Australian commercial radio has seen a slower start to the year, as the metro ad revenue dipped 2.1% in January 2023 year-on-year (YoY) to $41.8 million, according to industry body Commercial Radio and Audio (CRA).
The five metro radio markets brought in $42.7 million a year ago during the same month and $40.8 million in 2021.
Sydney and Brisbane’s markets stood strong with a 1.3% YoY increase to $12.6 million and a 3.8% increase to $6.5 million respectively.
However, Melbourne, Adelaide and Perth revenue has seen a decline. Melbourne stations dipped 4.1% to $13.7 million, Adelaide stations were down 7.1% to $3.5 million and Perth stations dropped 7.4% to $5.5 million.
“Radio is holding up well and remains a good choice for advertisers in times of economic uncertainty,” said Ford Ennals, CEO of CRA.
“January was a mixed bag for us, with two major markets up and three down, and we are encouraged by the level of demand that we are seeing now from media agencies and clients.”
The first radio survey with GfK’s new rating system, Radio360, will drop in March. The enhancement will see the radio ratings produced using audience data collected from predominantly electronic diaries and live radio streaming data obtained from station web server logs and the GfK Sensic tagging system.
The ad revenue figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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