Metro commercial radio revenues creep up in 2018

January 24, 2019 9:31

Ad revenue for metropolitan commercial radio grew 3.4% in 2018, claims data compiled by Deloitte and Commercial Radio Australia.

Revenues for the year rose 3.4% to $809.4m across the five metro markets with Melbourne seeing the strongest growth on bookings worth $259.9m.

The CRA’s Joan Warner: “The industry worked hard throughout 2018 to continue to attract advertisers and listeners”

Of the other markets, Sydney rose 1.35% to $248.7m and Brisbane was up 2.42% to $125.3m. Perth recorded a 1.15% increase to $106.1m and Adelaide rose 1.21% to $69.5m.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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