Metro Screen and Antony Ginnane join EncoreLive
Encore has partnered with Metro Screen to produce the Branded Content session at the upcoming EncoreLive conference in Sydney.
We can also confirm that the president of the Screen Producers Association of Australia, Antony I. Ginnane, has confirmed his participation in the Question Time session, sitting on the panel alongside See-Saw Film’s Emile Sherman.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
- MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
- Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
- TV is Dead
If TV is dead, what replaces it? Comedian and filmmaker Dan Ilic spent 2010 in New York City trying to answer this question, working with Vimeo, CollegeHumor and Next New Networks, to find out what is working and what isn’t. As it turns out, everyone in the digital space is just making it up!
- Branded Content
Creatively integrating a brand into transmedia content is not as easy as showing the product on screen. Learn from those who have obtained money from the big brands.
- #TVTwitter
Watching TV and tweeting is so much fun it’s almost criminal. Twitter can give a show a new platform – could it be responsible for killing a program too?
- Encore Question Time
More speakers and sessions will be announced soon at encorelive.com.au
Early bird discount ends April 15. Book now for $399 and save $100 off the fulll price.
EncoreLive will be held on June 7 at the Hilton Hotel, Sydney. To discuss sponsorship opportunities and showcasing your business at the trade expo please contact: Sean McKeown on +61 2 8296 0219 or sean@focalattractions.com.au
