Mi9 confirms Australia to get Xbox One alongside US in November

XboxMi9 CEO Mark Britt has confirmed Australia will be among the first markets in the world to sell the Microsoft Xbox One, when it is released it is in November.

The Xbox One is the replacement for Microsoft’s popular Xbox 360 console and will offer a variety of innovative technologies, such as voice control and facial recognition, plus attempt to provide advertisers a better platform for engaging customers

“The first mover advantage is enormous,” Britt told Mumbrella, confirming Australia would join major market such as the US, Canada, Mexico, Brazil, United Kingdom and France, getting the product when it first launches.

“Xbox One will be the only platform bringing together social experience like Skype, entertainment like TV, movies and music and also great gaming together in a single platform,” he said.

Britt said the technology would be a boon for advertisers eager to target a younger demographic.

“We see engagement with brand ads on Xbox as being high than on any other platform,” he said citing recent campaigns for movies like Wreck-it Ralph.

“It is a phenomenal advertising experience because it is completely unique, particularly for reaching younger generations with ad formats that are incredibly engaging,”

The Mi9 boss said he saw this as part of technology evolution for both consumers and advertisers

“It is the next generation of technology in every respect”, said Britt. “It is more open, it brings the best of the web to TV for the first time, it is the next generation of the gaming console — faster, bigger, better — more immersive.”

“The big step change is what Microsoft are calling a more natural user interface that is voice controlled, controlled without any controller in the hand and being able to be in control of my entire entertainment experience.”


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