Mi9 confirms Australia to get Xbox One alongside US in November

XboxMi9 CEO Mark Britt has confirmed Australia will be among the first markets in the world to sell the Microsoft Xbox One, when it is released it is in November.

The Xbox One is the replacement for Microsoft’s popular Xbox 360 console and will offer a variety of innovative technologies, such as voice control and facial recognition, plus attempt to provide advertisers a better platform for engaging customers

“The first mover advantage is enormous,” Britt told Mumbrella, confirming Australia would join major market such as the US, Canada, Mexico, Brazil, United Kingdom and France, getting the product when it first launches.

“Xbox One will be the only platform bringing together social experience like Skype, entertainment like TV, movies and music and also great gaming together in a single platform,” he said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.