Mi9 COO Marc Barnett to depart after just five months in the role
The chief operating officer of Nine Entertainment’s digital division Mi9, Marc Barnett, is to depart the role after just five months.
The news of Barnett’s departure comes on the same day as Fairfax and Mi9 moved to launch its mobile exchange which Barnett is to chair.
Barnett told Mumbrella: “For me the premium exchange is something I have been passionate about for the past two and half years and I have been really focused and committed to getting that up.
“I will continue to represent Mi9’s interests in APEX and I think now is the right time to consider what my next options are and look for the next opportunity.”
Even Barnett doesn’t have faith in APEX
What a dumb and short sighted comment. There is clearly a changing of the guard there since the NEC full acquisition.
The Ch9 chaps clearly taking full control of that business – first Britt Goes, then Barnett…
Good luck Mark in your new role.
Cheers
Rob
Surely the first of many. When you’re attached to a dinosaur as a digital business, it can only mean a changing of the guard. Digital natives get ground down by the $ of old media.
APEX has no USP. When the other major publishers said no, what benefit does this partnership possibly pretend to offer marketers?