Michael Hogg lands at TBWA, Elektra O’Malley returns to Aus
Following news of his departure from Emotive earlier this week, Michael Hogg has landed at TBWA Sydney, alongside Elektra O’Malley, who is making her grand return to Australia.
The appointments come following a period of growth for the agency, including significant new local business wins like the Australian Defence Force, Kraft Heinz, and Goodman Fielder.
Hogg will take on the chief strategy officer role for the TBWA group – which includes TBWA, Eleven, Fleishman Hillard, Fabric, and bespoke agencies +61 for Telstra and TBWA Media Arts Lab for Apple.
He spent the last five years at Emotive as managing partner and chief strategist, leading the transformation of Emotive’s ‘fame’ offering with clients including Optus, Google, Unilever, and Breville. Prior to that, he was head of strategy at The Monkeys (now Droga5), and spent five years at Fallon London.
Hogg said he never imagined making the switch to a network, having spent his career at indies, but it feels like a “unique moment in time” for TBWA.
“The agency has incredible momentum, a renewed creative ambition and Paul’s brought together a group of people in Elektra and our new CCO who made it impossible to say no to. Plus I get a car park,” he said.
Meanwhile, O’Malley is returning to Australia after a ten year stint in New York, where she worked at creative agencies including Anomaly, TBWA, and Johannes Leonardo.
She joins TBWA Sydney as its new managing director, working closely with Hogg across the group’s agencies.
“This opportunity is truly a homecoming for me, both professionally and personally. My time at TBWA New York was a fundamental building block in my career and shaped my belief in creativity and disruption as a transformative force for growing brands and businesses.
“I’m so excited to return home to TBWA Sydney and work with its incredible people and brands to disrupt the future of creativity.”
TBWA Sydney’s chief creative officer and creative partner to Hogg and O’Malley will be announced in the coming weeks.
“The appointments of Elektra, Michael and our soon to be announced chief creative officer mark the start of a very exciting new chapter for TBWA Sydney,” said Paul Bradbury, CEO and president of TBWA Australia and New Zealand.
“We have incredible clients, capabilities across the total brand experience and the full force of TBWA & OAG to accelerate our innovation and creativity.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
appointment
Elektra O'Malley
emotive
Michael Hogg
Paul Bradbury
strategy
TBWA
TBWA\Australia
TBWA\Sydney
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