‘Our vision is to become the definitive source’: Digital strategy experts launch new competitive intelligence platform for brands
Digital strategy specialists Abby Johnston and Amelia Hearn have launched a new digital intelligence platform, Mumbrella can exclusively reveal, designed to help brands face a challenge they see far too often.
After over 15 years of working with brands, the pair kept seeing the same challenge – clients making crucial digital strategy decisions based on incomplete information and biased landscape reviews.
They said that even for clients with access to internal data, there was “no clear way to understand how they truly measured up against competitors”, or what “good” really looked like for their category.
