Michael Hutchence and Bon Scott live on, Classic Rock tells listeners

RClassic Rock Michael Hutchence mumbrellaock legends are not dead on Classic Rock is the message behind the radio station’s first ad campaign, which launches on Sunday.

The campaign – created by Three Drunk Monkeys – uses the names of Australia’s greatest dead rock musicians, INXS’s Michael Hutchence and AC/DC’s Bon Scott.

It also features Jimi Hendrix and is the first ad campaign since DMG rebadged its Sydney and Melbourne Vega stations as Classic Rock.

Earlier today, Classic Rock revealed that its was axing its Melbourne breakfast lineup of Dicko & Dave.  

Station boss Dan Bradley told Mumbrella: “These ads are a homage to the artists and it’s certainly not meant disrespectfully.”

Classic Rock Bon Scott mumbrellaA second thread of the idea that Classic Rock lives on is a series of time lapse air guitar moments.

A third thread will follow later.

The campaign, planned and bought by Mediacom, is running in Sydney and Melbourne in outdoor only.

The DMG-owned station launched in March, bringing an end to Vega Radio. It followed the purchase of 50% of DMG by Lachlan Murdoch.

Bradley said of the Three Drunk Monkeys’ advertising work: “We’re very excited about it. We know this creative is good. It’s going to work.

“We are very comfortable with the product and we know that it will hold people as they come in.”

Classic Rock Timelapse1 mumbrellaClassic Rock Time Lapse 2 mumbrella


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