Vega Radio is dead, with DMG relaunching it in the morning as Classic Rock in both Melbourne and Sydney.
It follows a long running ratings struggle for the station, which was aimed at baby boomers.
In the most recent set of ratings, Vega had just 3.4% of the Sydney radio audience and 3.7% in Melbourne.
The new station will include a syndicated daily show from Alice Cooper at 7pm.
The change follows what DMG described as “an extensive strategic review” .
Lachlan Murdoch became 50% owner of DMG late last year.
CEO Cathy O’Connor said, “In building these new stations we knew we needed a simple, focused music concept that would appeal to the 35-54 audience. Classic Rock 95.3FM and Classic Rock 91.5FM provides exactly that.”