Microsoft News Labs’ boss joins Mumbrella Publish as international keynote

The US-based managing director of Microsoft News Labs, Ben Rudolph, is set to speak at Mumbrella Publish in Sydney on September 19.

Rudolph will fly in from Washington state to explain how journalists and newsrooms can use AI and other innovative technologies to foster collaboration, unlock insights, dramatically scale human creativity, and drive transparency, trust, and loyalty with audiences.

Rudolph will fly in from Washington

His session will delve into new models of storytelling, new ways to discover stories, and new ways to drive value for publishing business.

Rudolph also cover Microsoft’s view of the future of journalism, where a reporter’s natural curiosity and tenacity is augmented with the immense processing capacity of modern computing.

A special panel has also been confirmed featuring some of the most senior industry leaders. Nicholas Gray, MD of The Australian and Prestige Titles will join Rebecca Costello, CEO at Schwartz Media and Neil Ackland, CEO of Junkee Media and chief content and creative officer at Ooh Media.

Costello, Ackland and Gray will participate in the Leaders Hotseat panel

The trio will take the stage for the Leaders Hotseat panel, which will see each publishing boss have 10 minutes in the hot seat as they individually provide quick-fire answers to some of the most pressing questions facing their business and the publishing industry in general.

After launching in the Australian market earlier this year, UK-founded publisher LadBible will be involved in Mumbrella Publish.

Joseph Summers, GM at LadBible Group Australia, will unpack how LadBible intends to work with Australian brands to provide local collaborations and branded content.

Summers will present a session on ‘Social publishing: LadBible’s Australian expansion’

Summers will explore if there really is an opportunity in this market when other youth publishers such as Buzzfeed and Pedestrian have already seen huge success in the market.

Microsoft, LadBible, The Australian, Junkee Media and Schwartz Media join Guardian Australia, Bauer Media, Pacific Magazines, Crikey, VIRTUE, Edge and News Corp Australia in speaking at Mumbrella Publish.

It is being held on September 19 at the Swissôtel Sydney with earlybird tickets on sale now. The Publish Awards gala dinner will be held directly afterwards. Entry into the awards is open now via this link.


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