Microsoft and its role in the ‘excellence’ of Australian cricket

Digital transformation is everywhere and Microsoft has released a report showing how it is helping organisations all over the country perform better.

cricket-microsoft

Image: from Microsoft Report

But Dr. Mumbo wonders if Bill Gates’ boffins have been paying much attention to the sporting world in recent months.

With the Australian Cricket Team at a nadir, having suffered two thrashings in a row from the South Africans and gutting its test squad, Microsoft’s report proclaims that using its dashboard, Cricket Australia was “supercharging” player performance.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.