Mike Morrison appointed as Ten’s new sales boss after brief stint at Sapient Nitro

Mike MorrisonTen’s new CEO James Warburton has made his first big move, appointing Mike Morrison into the new role of chief sales officer.

Morrison was only appointed chief strategy officer of agency Sapient Nitro in August. He is the second person to leave the agency for a big TV network job. Former boss Michael Branagh now runs Powered, the multi-platform sales offering of the Nine Entertainment Co.

According to the announcement, the new role will see national sales boss Kylie Rogers reporting in to Morrison.

morrison linkedin

Google's cached version of Morrison's LinkedIn profile

Prior to the brief Sapient Nitro appointment, Morrison led strategy at George Patterson, then Y&R Brands. Earlier in his career he was an account director at Clemenger BBDO. In the last few hours Morrison has deleted his short spell at Sapient Nitro from his LinkedIn profile.

Warbuton said in a statement: “Mike’s appointment signals a major change in the creative renewal of our sales approach. He has a brilliant reputation for pitching, an exceptional knowledge of brands, and is a creative thinker who is very client centric.

“Mike is a key appointment. He is a fierce competitor and we need that sort of attitude to enable Ten to compete more effectively in a challenging market.”

In the same announcement, Morrison said: “I’m delighted with this new role, and to be joining James at Ten. It will be a great challenge but I’m sure it will also be very rewarding.

“I’m also thrilled to be working with Kylie Rogers as part of my team, continuing her role as National Sales Manager, solidifying our sales force for 2012.”

Morrison starts on Monday. Warburton took the helm of Ten at the start of the month.


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