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Mila Kunis learns the ‘Kentucky Chew’ after being signed as the new Jim Beam global ambassador

Hollywood actress Mila Kunis has learnt the ‘Kentucky Chew’ after being signed as the new Jim Beam global ambassador at the end of last month.

The bourbon brand released a video of Kunis learning the ‘Kentucky Chew’, a name given to the technique of how to correctly taste bourbon, by putting it in your mouth and chewing it, ahead of the launch of the brand’s first global campaign.

The video features Jim Beam’s great grandson and seventh generation master distiller Fred Noe showing Kunis “the best way to appreciate the drink”.

Jim Beam announced last month that Kunis had signed on to become the global ambassador for the brand and will feature in its inaugural advertising campaign created by Sydney agency The Works in partnership with StrawberryFrog in the US and Germany’s Jung von Matt. 

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