RSPCA launch ‘Set a Sister Free’ campaign with four female celebrity ambassadors

Screen Shot 2014-02-07 at 11.10.03 AMRSPCA Australia has kick started a new campaign with a number of high profile women coming on board as ambassadors, including Michelle Bridges and Magdalena Roze.

The ‘Set a Sister Free’ campaign, created by Newcastle based communications agency Enigma, aims to help free “the 11 million hens currently kept in cages in layer farms around Australia”.

It urges consumers to purchase cage free eggs and to check menus at restaurants to ensure cage free eggs are being used.

Enigma creative director Brian Daly said in a statement: “It seems we had been working on the layer hens issue for years before the penny dropped that all these hens were hens – they were females. So we thought these ladies deserved some cross-species support from their human sisterhood.

“And we’re thrilled the RSPCA was able to attract such big personalities who have given their voice to hen welfare – because hens have big personalities too – in fact their personalities are too big to be trapped in tiny cages!”

The ambassadors include Michelle Bridges, Laura Csortan, Magdalena Roze and Dr Katrina Warren,

The campaign is running in national press and online at

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