Boost Juice parodies Miley Cyrus’ Wrecking Ball to promote its white chocolate protein balls

Boost Juice is parodying Miley Cyrus’ famous music video for her song Wrecking Ball to promote its ‘four awesome tasting, ugly balls’ in a new campaign.

A new video for the range sees three other protein balls singing, badly, before being smashed off screen by a white chocolate protein ball which swings in on a chain singing ‘I came in like a protein ball’, mimicking the lyrics of Cyrus’ song.

FOUR awesome tasting, ugly balls!

Now we have FOUR awesome tasting, ugly balls to get your mouth around! Our new White Chocolate Protein Ball has hit our stores and is ready to twerk it!

Posted by Boost Juice on Thursday, 3 March 2016

The video was created by South Melbourne studio Jumbla and has had nearly 95,000 views on Facebook since launching over the weekend.

Cyrus’ original video:



Sign up to our free daily update to get the latest in media and marketing