Milk & Honey PR win sustainable packaging client

Milk & Honey PR has been appointed by Grounded Packaging, an end to end sustainable packaging company.

The announcement:

Milk & Honey PR, has been appointed by Grounded Packaging, an end-to-end packaging specialist, working with the world’s most innovative and sustainable materials.

Grounded’s mission is to help businesses move towards a ‘circular’ model where packaging is reusable, recyclable, made from recycled materials, or compostable. Its innovative model has captured thousands of data points across materials and supply chains. Enabling Grounded to identify the best packaging solutions based on business need and environmental impact, from raw materials through to end-of-life treatment.

Starting immediately, Milk & Honey will be responsible for driving awareness and discoverability for Grounded across mainstream and sector-specific media. With a focus on growth, impact and innovation, Milk & Honey will develop narrative-and data-driven content to support Grounded’s war on virgin plastics.

Ben Grant, co-founder at Grounded Packaing, said, “Plastic has cultivated a ‘take, make, dispose’ model that many industries have been stuck with for a long time. Our job is to remove the barriers around better packaging options so businesses can make informed decisions. The challenge is sustainability has become an overused term. We chose Milk & Honey to elevate our brand presence because they understand how to tell meaningful stories that cut through the noise. We have the opportunity to make a material difference in a world drowning in plastic and having partners that share our mission is vital.”

Caroline Addy, managing director at Milk & Honey, added, “Both Grounded and Milk & Honey are certified B Corporations so even before we started working together, we knew our values were aligned. As the ambitious start-up continues to go from strength-to-strength, so too does the positive impact it has on the world around us. Partnering with a company that was founded to create sustainable ways of consuming is incredibly rewarding for the team.”

Source: Milk & Honey PR media release


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