Milk + Honey United’s foundation client revealed as Lion’s James Squire

April 15, 2021 8:30

Steve Jackson and Andy DiLallo’s new creative shop, Milk + Honey United, has revealed its foundation client is Lion’s James Squire.

The independent business was appointed to James Squire account following a competitive pitch process, the agency’s first major pitch. Milk + Honey United will be executing the creative for brand-building campaigns designed to help it fulfil its growth ambitions.

“This marks a significant milestone in our story, we are thrilled to be opening our doors with such a prestigious account led by world class marketers and supported by our purpose built James Squire team. We are excited about playing our part in delivering genuine impact for the Lion business and helping to make James Squire one of Australia’s truly iconic, premium brands,” DiLallo and Jackson said in a statement.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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