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Milkmoney promotes Carrie Williams to head of production and Ethan McLean to head of creative in Sydney

Production company Milkmoney has appointed two new leaders in its Sydney office, with Carrie Williams taking on the role of head of production and Ethan McLean promoted to the company’s new head of creative.

McLean’s promotion follows five years as senior director for the company, which specialises in branded entertainment, while Williams has been promoted after seven months as production manager.

The promotions (L-R): McLean and Williams

Commenting on the new promotions, McLean said they reflected the needs of branded entertainment production.

“With our recent growth we know projects now need a consistency of creative service across campaigns & throughout the year, whilst still delivering the creative flexibility of our directors on a project-by-project basis. I’m ecstatic to oversee all our projects from creative concepts all the way through to delivery & continue to help brands tell the best stories possible.”

In her new role, Williams will be responsible for Milkmoney’s production teams across Australia, Singapore and the UK to deliver projects across digital, TV, VR and film.

Williams said of her promotion: “Our amazing team is always pushing for the highest-quality across all our projects, big or small, and I’m excited to be able to continue to create incredible work for our clients across the globe. Helping to shape brand entertainment, from VR to social content, is a fantastic opportunity that I truly enjoy.”

The branded entertainment specialists which launched in Australia in 2008, and later Singapore and London, have also appointed Darren Collins as the London office’s head of production.

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