Four’N Twenty launches campaign to save Aussie slang

Four’N Twenty Pies has launched a new campaign to save Australian slang, rebranding its pies and sausage rolls with popular local phrases which are falling out of favour with the younger generation.

The campaign will see the products rebranded with 70 popular slang terms. as part of its 70th birthday celebrations.

Fronted by AFL star Jonathan Brown, the campaign will include words such as Bloke, Bogan, Grouse and ‘Straya.

At the same time the the campaign will roll out on social media with Brown urging Aussies to name their favourite slang.

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