Four’N Twenty launches campaign to save Aussie slang

Four’N Twenty Pies has launched a new campaign to save Australian slang, rebranding its pies and sausage rolls with popular local phrases which are falling out of favour with the younger generation.

The campaign will see the products rebranded with 70 popular slang terms. as part of its 70th birthday celebrations.

Fronted by AFL star Jonathan Brown, the campaign will include words such as Bloke, Bogan, Grouse and ‘Straya.

At the same time the the campaign will roll out on social media with Brown urging Aussies to name their favourite slang.

Four’N Twenty marketing manager Mario Matchado said the birthday was the perfect time to reconnect the nation with its local lingo.

“As a nation, we’ve always had a way with words. It’s time to honour our rich and varied vocabulary of slang expressions,” Matchado said.

“From mid-May through to July, the nation’s favourite meat pies and sausage rolls will be emblazoned with Australia’s most popular slang terms, in place of the Four’N Twenty logo. We are doing our bit to help preserve that unique aspect of Australian culture – 70 slang words to celebrate 70 years of the Great Australian Taste.”

The campaign will be supported by giveaways of Four’N Twenty budgie smugglers, stubby holders, trucker caps and temporary slang tattoos.


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