Four’N Twenty launches campaign to save Aussie slang
Four’N Twenty Pies has launched a new campaign to save Australian slang, rebranding its pies and sausage rolls with popular local phrases which are falling out of favour with the younger generation.
The campaign will see the products rebranded with 70 popular slang terms. as part of its 70th birthday celebrations.
Fronted by AFL star Jonathan Brown, the campaign will include words such as Bloke, Bogan, Grouse and ‘Straya.
At the same time the the campaign will roll out on social media with Brown urging Aussies to name their favourite slang.
Four’N Twenty marketing manager Mario Matchado said the birthday was the perfect time to reconnect the nation with its local lingo.
“As a nation, we’ve always had a way with words. It’s time to honour our rich and varied vocabulary of slang expressions,” Matchado said.
“From mid-May through to July, the nation’s favourite meat pies and sausage rolls will be emblazoned with Australia’s most popular slang terms, in place of the Four’N Twenty logo. We are doing our bit to help preserve that unique aspect of Australian culture – 70 slang words to celebrate 70 years of the Great Australian Taste.”
The campaign will be supported by giveaways of Four’N Twenty budgie smugglers, stubby holders, trucker caps and temporary slang tattoos.
Love Four’n’Twenty….. but they probably should have included a rugby league personality…. majority of the population in NSW and QLD
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This campaign’s idea is as dry as a dead dingo’s donger.
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Stone the crows… four and twenty blackbirds baked in a pie.
Best pies ever.
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Since when is a “trucker hat” Aussie? I might want to “get into a blue” about it but that phrase is not an option!!
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So I’m Territorian from back of Alice stockman horseman bushman
And out here in the never never its not slang its THE Language
So for instance
Went to the rubbity-dub, cause I’d been flat out like a lizard drinken all day
Did even get in when I got nailed by the Guards, now fair crack of the whip I hadn’t even blow the froth off a few golden soldiers and he was down on me like a lead balloon so went in knock a few eights loss a fair quid then the cheese and kisses was on the square box wingin bout the tin-lids so I jump in the bone-rattlea got to the shack rug the tinlids gave the trouble and strife a little tickle pickle then stone the crows she wants all my bludgearoo
Hell of a day
Now what did I say for transtalion email me lol
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That scrubs that thick a dog couldn’t bark in it
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Full as a Werribee shit cart
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Flash as a dunny rat with a gold tooth
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Sweating like a bag of cats at a greyhound meet
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As mad as a cut snake
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