Miller Genuine Draft celebrates Jeff Staple and Bellroy collaboration for 2020 Design Lab campaign

Miller Genuine Draft has brought together Melbourne-based fashion label, Bellroy, and designer Jeff Staple to mark this year’s Miller Design Lab campaign.

Bellroy and Staple have created a limited-edition customisable version of the label’s sling bag, which is intended to help people express their nightlife personas.

Each year, the campaign sheds a spotlight on the work and personal style of  artists, musicians and creatives. This year, Miller Genuine Draft is looking to celebrate the hospitality industry and the nightlife culture it creates with the campaign.