Mindshare expands remit with Jenny Craig to include digital

GroupM agency Mindshare has been awarded Jenny Craig’s digital remit, adding to its media planning and buying account win in August.

The weight management company’s digital account was previously held by Switch Digital, after moving from Nunn Media in 2019.

Mindshare’s remit now includes full planning and buying, including offline, TV and full digital buying, encompassing SEM, social, programmatic and owned media through SEO.

Managing director of Mindshare Melbourne, Christian Solomon, said: “We are thrilled to announce this extension of our relationship with Jenny Craig. 

“Our amazing Jenny Craig team led by Peta Southcombe, are excited to bring together the best of Mindshare and GroupM right across Jenny Craig’s media business to deliver strong results.” 

Jenny Craig MD, Michelle Terracciano said: “From day one, the Mindshare team have been an invaluable support to our business. They approached our TV buy with impressive dedication which yielded strong business results in a short time. They have taken the time to really understand our business needs and we have a great working relationship. The decision to award Mindshare the digital media portion of our business was made easy by Chris and the team. We look forward to continuing these positive results into the new year.”

Mindshare said that the win adds to other new clients in 2021, which include the University of Melbourne, Click Frenzy, Campari and the recently retained NAB account.

Mindshare added advanced advertising analytics and mixed media modelling to its remit last year, also adding search and social in 2019.

The agency also revealed its new global positioning this year, Good Growth, as Rigg-Smith told Mumbrella that “growth needs to come whilst being sustainable for the business and aligning to both the business values and the individual consumer values”.


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