Switch Digital wins Jenny Craig’s consolidated digital account
Independent agency Switch Digital has expanded its remit on the Jenny Craig account to include all digital media.
Jenny Craig’s digital account was previously handled by Nunn Media, while Switch has been responsible for the weight loss company’s search and SEO since January.
Jenny Craig’s ANZ director of marketing, Rachel Kosmala, said consolidating the digital account made sense.
“Switch Digital took on our search and SEO account in January this year and have proven to deliver. Consolidating all our digital channels with Switch Digital made clear sense to improve our digital offering and support our future plans,” she said.
“The team bring a transparent, real-time digital media solution that is essential for driving the growth of Jenny Craig.”
Lee Stephens, Switch’s CEO, added that the agency’s New Zealand presence is a benefit for clients like Jenny Craig.
“We are delighted to expand our work with Jenny Craig. By coordinating all digital media types together, we are able to motivate audiences across all channels and screens,” Stephens said.
“Our new office based in Auckland also gives us the ability to tailor digital media solutions to the unique New Zealand market.”
Early last month, Switch announced its appointment to the Taiwan Tourism PR account.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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