Mindshare retains University of Melbourne media account, expands remit

August 8, 2024 9:45

The University of Melbourne has extended its partnership with GroupM’s Mindshare for another three years, expanding the media agency’s remit.

The agency – which first won the account in 2021 – will continue to provide strategic, data-led media planning, activation, optimisation, and measurement, with the Melbourne team acting as a central APAC hub. The wider APAC network will be leveraged to provide localised support to grow engagement across the region.

The extension will see the university tap into Mindshare’s connections planning capabilities and transformation consultancy to deliver on key growth areas, as well as GroupM’s data and tech consultation ‘Acceleration and Choreograph’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.