Mindshare signs up for social media monitoring

Mindshare has become the first media agency in Australia to sign up for full access to Nielsen Online’s My BuzzMetrics service which helps monitor what is being said about clients on social media sites.  

Social media brand monitoring is becoming an increasingly competitive sector, with Buzz Numbers, Peer Group Media and new start up The Prosperity Principal among those making plays in Australia.

Mindshare’s Kerry Field said: “We are living in a networked age where conversations on social platforms can play a significant role in people’s purchasing decisions. Before attempting to become part of those conversations it is incredibly important that advertisers listen first.  They need to understand what is being discussed, where it is being discussed, the tone of the chatter and who is actively talking.”


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