Mindshare’s Cathie McGinn moves to Mumbrella
Cathie McGinn, currently strategy director at media agency Mindshare, is to join the staff of Mumbrella.
Her last day at Mindshare is today.
McGinn will join in an editorial and marketing role – working across both Mumbrella and sister title Encore magazine.
She currently writes a column on content creation for Encore. She also curated one of the most talked about sessions – on marketing ethics – at last year’s Mumbrella360.
Prior to Mindshare, McGinn was with digital agency Reading Room and before that in search, social media and marketing roles at former Photon Group company Geekdom. She has also studied as a video documentary maker. She is a co-founder of Social Media Club Sydney and more recently Digital Citizens.
She blogs at A Cat In A Tree and is also active on Twitter.
Mumbrella editor Tim Burrowes said: “Anyone familiar with Cathie’s work will know her as one of Australia’s best writers on issues around marketing. The fact that she also brings video skills, knowledge of working with big brands and an understanding of what life is really like agencyside, will help us bring new insights to Mumbrella’s audience.”
McGinn is due to join Mumbrella at the end of the month.
She said: “I’ll miss my colleagues and friends at Mindshare; they’re some of the smartest and loveliest people I’ve ever had the pleasure of working with. I’ve learned a vast amount in my time there and have a great deal of respect for James Greet, Katie Rigg-Smith, Kerry Field and the whole management team.”
Her other roles have included: Bleach factory worker, ice cream seller, gentleman’s club receptionist, scaffolder, club promoter, flyer distributor, rail delay apologiser, fruit picker, door bitch, telesales gimp, sandwich maker, furry-suit-wearing corporate mascot, theatre usher, publicist, TVC production manager, grip, bartender and barista.
Linkedin
Publicist? How embarrassing! 😉
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Nice work Mumbrella, and slightly nicer work Cathie! You two together will make plenty of good noise, and I look forward to keeping up with your adventures! TIme for another pot stirrer too me thinks; how about “SOPA would be good for the internet – in the long term”. Also, we note that with a background in bleach factories, ice cream sales, receptionism, scaffolding, telesales gimp etc etc you would be perfectly suited to a role in social media whenever you decide to move on 😉
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Looking forward to some sharp insight and left-field thinking on your pages soon, nice move Cathie, congrats Tim.
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3 jobs in 2 years?
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Cathie is now in a strong position to do something about her photo . .
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Congrats. I look forward to tuning into Miss Cathie McGinn @ mUmBRELLA / Encore HQ.
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Good result all around.
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Congrats Cathie! Sorry to see you go!
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Well done Cathie! Good show Mumbrella.
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Poacher turned gamekeeper… Or is it the other way around? Congrats Cathie. A bold and brilliant move.
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Wow!
Nice move congrats Cathie and the good people at Mumbrella!
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Good hire guys.
Look forward to seeing her work.
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Great news Cathie – best of luck.
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Awesome – congratulations and look forward to reading more of her stories.
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i don’t know whether the move is bold and brilliant but i do think Cathie is a saucy minx. rrrrrraow
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Great hire, Mumbrella.
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Congrats Cathie and Tim!
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Superb hire, Mumbrella!
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Nice work Cathie – exciting to see what things come.
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Win (Cathie), Win (Mumbrella) and Win (us)!
Congratulations Cathie!
: )
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Great hire. Very smart lady I hear and am now to read.
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congrats cathie!
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Looking forward to reading your pieces, Cathie!
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Congratulations Cathie,
I love reading your words – you have a way of making a heart dance into just the right position to receive the smack up-side the head.
Looking forward to more slaying of sacred cows.
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Great move Cathie all the best
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Congrats Cathie, great move. Looking forward to hearing more from you and a fabulous Mumbrella 360 2012.
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