Mindshare’s Cathie McGinn moves to Mumbrella

Cathie McGinn, currently strategy director at media agency Mindshare, is to join the staff of Mumbrella.

Her last day at Mindshare is today.

McGinn will join in an editorial and marketing role – working across both Mumbrella and sister title Encore magazine.

She currently writes a column on content creation for Encore. She also curated one of the most talked about sessions – on marketing ethics – at last year’s Mumbrella360.

Prior to Mindshare, McGinn was with digital agency Reading Room and before that in search, social media and marketing roles at former Photon Group company Geekdom. She has also studied as a video documentary maker. She is a co-founder of Social Media Club Sydney and more recently Digital Citizens.

She blogs at A Cat In A Tree and is also active on Twitter.

Mumbrella editor Tim Burrowes said: “Anyone familiar with Cathie’s work will know her as one of Australia’s best writers on issues around marketing. The fact that she also brings video skills, knowledge of working with big brands and an understanding of what life is really like agencyside, will help us bring new insights to Mumbrella’s audience.”

McGinn is due to join Mumbrella at the end of the month.

She said: “I’ll miss my colleagues and friends at Mindshare; they’re some of the smartest and loveliest people I’ve ever had the pleasure of working with. I’ve learned a vast amount in my time there and have a great deal of respect for James Greet, Katie Rigg-Smith, Kerry Field and the whole management team.”

Her other roles have included: Bleach factory worker, ice cream seller, gentleman’s club receptionist, scaffolder, club promoter, flyer distributor, rail delay apologiser, fruit picker, door bitch, telesales gimp, sandwich maker, furry-suit-wearing corporate mascot, theatre usher, publicist, TVC production manager, grip, bartender and barista.


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