Mini Paceman gives the bird to slower cars
In a TV ad for Mini’s new Paceman model, a man races home first to meet his partner, who greets him with a raised middle finger.
The ad, created overseas, finishes with the line, “A new slant on things”.
Badjar Ogilvy handles Mini’s local marketing in Australia, and the agency will be handling activation activity for the Paceman in the next phase of the campaign. Media buying is by Vizeum.
You see it every day on the roads, so why not in ads? That said, the ad was quite cool up until the obscene finger gesture…
User ID not verified.
Ermahgerd!
Wheelspin! This flies in the face of hoon legislation! Crush his car!
Driving rapidly! This is not responsible! Crush his car!
Raised middle finger! This is an obscene act!
A regular white heterosexual couple! Where is the ethnic & sexual diversity!
BAN! BAN! BAN!
User ID not verified.
why does she give him the finger though? confused me and i rewound the ad many times.
User ID not verified.
she gave him the finger because he beat her home. But it’s ok because they’re clearly going to have great sex afterwards. You can tell.
User ID not verified.
People driving like they do in real life? Can’t have that, this is the silver screen! Ban that now!
User ID not verified.
Oooh, a naughty finger gesture. That’s so cool, that’ll cause controversy, that’ll get us talked about. So will pulling your cock out, but that doesn’t mean it’s appropriate…
User ID not verified.
That ad is awful. It’s offensive and crude.
User ID not verified.