Mini Paceman gives the bird to slower cars

Mini Paceman adIn a TV ad for Mini’s new Paceman model, a man races home first to meet his partner, who greets him with a raised middle finger.

The ad, created overseas, finishes with the line, “A new slant on things”.

Badjar Ogilvy handles Mini’s local marketing in Australia, and the agency will be handling activation activity for the Paceman in the next phase of the campaign. Media buying is by Vizeum.


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