MINI extends retail advertising technology program with Cartelux

Cartelux has renewed and extended its platform agreement with Mini Australia and New Zealand to 2022.

The announcement:

Cartelux, a leading Australian ad tech company, announced today that it has renewed and extended its platform agreement with MINI Australia and New Zealand into 2022.

Cartelux enables MINI dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds, and Australia and New Zealand are the first markets in a global pilot for the BMW Group.

Cartelux dramatically simplifies and automates ad creation, streamlines approvals needed and expedites the media buying process, saving time and cost for both the Regional office, based in Melbourne, and the entire Dealer Network.

The MINI brand posted impressive results in Q1 2021, with sales growing 17 per cent versus the first quarter of 2020 in Australia, and 14.7 per cent higher against the same period in New Zealand.

Victoria Abbass, Retail and Network Marketing Manager at MINI Australia and New Zealand says that Cartelux is enabling MINI to deliver cohesive, integrated digital campaigns in a way that was previously much more laborious.

“Working with Cartelux, all our dealers can now run vibrant digital advertising campaigns for local area marketing with minimal input and effort. This means the dealer marketing managers are free to focus on other priorities, delivering cost and time efficiencies,” says Abbass.

One distinct advantage of working with Cartelux is its ability to integrate finance offers straight into ad collateral. “We know that dealers receive more interest when competitive finance offers are shown, but in the past we required longer lead times that compromised efficacy. Dealers can now have integrated finance offers pre-approved in 30 seconds.”

“It’s exciting working with MINI on this platform and seeing how Victoria is extending capabilities to dealers that really innovate and benefit the company,” says Patrick Doble, Global General Manager at Cartelux.

Initially adopted by the automotive industry, with the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals. Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.

The MINI deal is a significant milestone for Cartelux as it comes hot off the back of a global deal with Kia earlier this year. The company is seeing significant growth both domestically and internationally and announced the key hires to the executive team of Patrick Doble and Raoul Picello last year, with Hervé Genin being appointed this year to lead EMEA.

Source: Extollo media release


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