F.Y.I.

Ministry of Sound appoints Mediacom

May 19, 2010 3:53

Ministry of Sound has appointed Mediacom to handle its media planning and buying, taking the account out of Carat.

The announcement:

MediaCom has been appointed to lead the communications strategy and media buying for Ministry of Sound winning the account from incumbent Carat.

Ministry of Sound’s beginnings can be traced back to the UK where it rose to fame as a hugely popular dance music label. In recent years its business has diversified to include music events and content production. In Australia last year they spent $1.5m on advertising.

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