MiQ adds two new partnerships in a move towards a cookieless future

MiQ Australia is gearing towards a future free from cookies, with a number of new capabilities that will connect advertising clients to a range of alternative identifiers.

“MiQ’s focus is always at the leading edge of what’s possible,” Damien Healy, operations officer for MiQ APAC, said. “MiQ Australia is already running more than 50% of our media without the support of cookies and we continue to push towards a future where this is 100%.”