Nine launches new ad-tech platform on 9Now

April 1, 2022 8:41

Nine has today signed an exclusive partnership with ad-tech/martech platform, AdGreetz, to introduce digital technology to 9Now to allow brands to personalise targeted advertising to viewers.

Named ‘Dynamic Ads’, the video creative optimisation product will help marketers automatically provide more tailored messaging to 9Now’s 12 million addressable users, with adverts served to the viewer based on their viewer profile, underpinned by Australia’s largest data footprint. Nine is the first Australian media outlet to engage AdGreetz’s tech for use in BVOD.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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