Miranda Kerr to promote teaware collection at pop up tea room

PR company the projects* has arranged for Miranda Kerr to promote her teaware collection at a pop up store and tea room in Sydney.

The announcement:

On Friday 16th May the projects* are producing the Miranda Kerr for Royal Albert Pop Up Store and Tea Room at Metro St James in Hyde Park from 8am. Consumers will be able to preview and purchase the new range of exclusively produced teaware and gift collection by Miranda Kerr and enjoy a high tea with the international super model.

The new collection celebrates the on-trend nostalgic twists matched with fashion forward colours to reflect the stylish world of today’s Royal Albert.

The venue will be transformed over night into a premium tea room bringing the stylish floral aesthetic to life. A retail store will be incorporated selling the range for the first time. The first 50 consumers to spend $199 or more will receive a ticket to enjoy high tea with Miranda and meet the super model.

Carrie Barker Partner of the projects* said:

‘We are really excited to be working in collaboration with such an iconic brand and international supermodel – literally everyone at the projects* has been fighting to be involved – We are also looking forward to throwing away our mismatching tea ware collection and moving up in the world!’

Source: The projects press release.


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