Missing people painted onto coffee cups for Missing Persons Advocacy Network

Six missing people have been painted onto biodegradable coffee cups around Melbourne for the Missing Persons Advocacy Network.

The campaign, created by WhiteGrey, features the portraits of six missing Australians on coffee cups which will be used at 20 cafes across Melbourne.

The coffee cups with missing people posted on them

The campaign aims to create awareness and draw attention to the 38,000 Australians who go missing each years.

Loren O’Keeffe, CEO of Missing Persons Advocacy Network, said in a statement: “The Unmissable campaign replaces stark, grainy missing persons photos with human reflections and stories.

“A collaboration between families, artists and writers, each heartfelt portrait goes way beyond the vital statistics to create a picture of the person behind them. With this campaign we continue to re-imagine traditional missing person’s posters,” Sally Richmond, associate creative director at WhiteGrey, added.


  • MPAN, CEO & Founder: Loren O’Keefe
  • Unmissables Writers: Jo Abi, Lili Wilkinson, Belinda Smart, David Halliday, J.C.Burke, Paul Bugeja
  • Unmissables Artists:  Diego Patiño, Kate Banazi, Janine Wareham, James Fosdike, Aaron Tyler, Allan Wrath
  • WhiteGrey Executive Creative Director: Anthony Moss
  • WhiteGrey Associate Creative Director: Sally Richmond
  • WhiteGrey Associate Creative Director: Lauren Doolan
  • WhiteGrey Design Director: Renee Luri
  • WhiteGrey Designer: Lauren Bowen
  • WhiteGrey Managing Director: Claudia McInerney
  • WhiteGrey Project Manager: Holly Ryan

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.