Mission Foods goes to Mexico for ad telling customers they don’t need to
Mission Foods has launched two new TV commercials promoting its Mexican meals and salsa range.
The campaign was created by Melbourne agency Mosaic Creative, and is tag lined “The Real Taste of Mexico”. It was filmed in Mexico and shows some of the colour Mexican culture and food.
The ads begin with a voiceover saying: “You don’t have to go to Mexico to enjoy the real flavours of authentic Mexican food/salsa.”
Mosaic Creative said the campaign was aimed at “bringing the real taste of Mexico to life for Mission Foods”.
“Shot in Mexico, the commercials capture what real Mexican food is all about.”
Nice gig if you can get it. I can see the creative team now…..let’s write the script so we can shoot overseas! Sadly in my many years in the industry I never pulled that one off. 🙂
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Convincing the client this NEEDS to be filmed in Mexico… wow, that must have been some pitch!
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@JR:
Clients like free holidays too, especially when the agency is buying the tequila…
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I think the ad really captures the friendly, vibrant and colorful atmosphere of Mexico (which is rare to see when it comes to movies & tv) – & at the same time, those tacos the lady is cooking look amazing!
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Mission has arrived enlightening our loyal customers as well as speaking to new customers ….giving them a choice to test our super soft flour and corn tortillas .
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