Mission Foods pushes non-rip wraps
Mission Foods is set to launch an outdoor campaign on Monday to promote the non-rip qualities of its tortilla wraps.
The campaign was created by Ward6 with media planning and buying by MediaCom.
The company’s national marketing manager Maria Mitropoulos, said: “The marketing stereotype for the flatbread market is to leverage visual associations with the country of origin. Ward6 have not only developed a campaign that will stand out from this cluttered competitive set, they were also able to uniquely leverage our key advantage – our product superiority.”
The second execution of the series.
The third.
- National marketing manager – Maria Mitropoulos
- Creative agency: Ward6
- Creative director – Hugh Fitzhardinge
- Copywriter – Steve Samuel
- Art director – Richard Price
- Head of planning – David Cousins
- Strategic planner – Hannah Muirhead
- Account director – Daniela Rocca
- Media agency: MediaCom
I like the fact they have avoided Mexico, but a unique selling proposition of ‘robust construction’ just isn’t very appetising.
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Hrm, makes me worried about what they are putting in those things so they don’t tear?? That said I now want nachos for dinner.
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why do creative agencies always feel the need to include everyone involved on the campaign, yet media is relegated to just one line when there is a team behind it.
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