News

Mission Foods pushes non-rip wraps

Mission Foods is set to launch an outdoor campaign on Monday to promote the non-rip qualities of its tortilla wraps.

The campaign was created by Ward6 with media planning and buying by MediaCom.

The company’s national marketing manager Maria Mitropoulos, said: “The marketing stereotype for the flatbread market is to leverage visual associations with the country of origin. Ward6 have not only developed a campaign that will stand out from this cluttered competitive set,  they were also able to uniquely leverage our key advantage – our product superiority.”

The second execution of the series.

The third.


Credits:

  • National marketing manager – Maria Mitropoulos
  • Creative agency: Ward6
  • Creative director – Hugh Fitzhardinge
  • Copywriter – Steve Samuel
  • Art director – Richard Price
  • Head of planning – David Cousins
  • Strategic planner – Hannah Muirhead
  • Account director – Daniela Rocca
  • Media agency: MediaCom
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