F.Y.I.

OMD and Mitchell & Partners retain WA Government campaign advertising services contract

Mitchell & Partners and OMD have retained the Western Australian Government campaign advertising services contract following a competitive pitch.

The announcement:

Mitchell & Partners, part of the Aegis Media group, has successfully been re-appointed by the West Australian Government for the provision of Campaign Advertising Services following a competitive pitch.

The West Australian Government is one of Mitchells’ key clients in Perth and has been a client of the agency for almost 5 years.

Luke Littlefield, CEO, Aegis Media Australia & New Zealand said: “This is a significant win for our Perth team and for Aegis Media. It is testament to the quality of the team, the work and understanding and delivering on all aspects of the requirements of West Australian Government.”

Alan Matthews, Managing Director, Mitchell & Partners Perth said: “We have a proud history with the West Australian Government and are looking forward to continuing this in the future. Our dedicated team has established a trusted relationship and a consistently high level of service which has obviously paid off.”

Mitchell & Partners will be one of a panel of two suppliers for the delivery of these Campaign Advertising Services.

Mitchell & Partners Melbourne manages the media planning and buying for the Victorian Government making the Aegis Media group a specialist in handling Government Advertising Campaign Services in Australia.

Adam Marshall, director of OMD WA said: “We are delighted to have been reappointed by the WA State Government. The team at OMD WA has worked extremely hard on the tender process over the last year and this is a great result for the agency.

“We take a great deal of pride in the work we do for our state government clients, the broad range of accounts included in the contract provide a diverse range of marketing challenges which we thoroughly enjoy.

“This is a strategically important win for our business and provides a solid foundation for future growth. The last 18 months have been terrific for the agency, which thanks to new business wins and organic client growth, has increased its billings to $100m”

Source: Mitchell & Partners and OMD media releases

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