Mix FM unveils new logo
New logo
Australian Radio Network’s Mix FM has unveiled a new logo designed to convey the radio station’s “easy-going, uncomplicated, uplifting” characteristics.
National marketing director Jodie Koning, said: “The new
Old logo
logo signifies our intention to reinforce MIX as a Network. It is a statement of where Mix is headed – we’ve refined our music, got some great new talent across the country – both on and off air and the new logo is a statement of our commitment to developing and growing the brand further”.
The logo was created by Tea&Biscuits Design.
The logo launch follows a mixed set of ratings for the female-targeted network. In Sydney, Mix 106.5 grew share for to 5%. In Adelaide, Mix 102.3 dropped one per cent share, while ratings were flat for Mix 101.1 in Melbourne.
The ‘m’ and ‘i’ are yearnin’ for some kernin’
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Yawn….yawn…..yawn. Who cares!!?! It’s about the music and they aint got it!
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Change for changes sake…
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Unfortunately when the kerning suggestion was made the reply was ‘f m’.
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What a waste of money…
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wow, lots of negativity. hope I didn’t start that. I think it’s a huge improvement… I just got stuck on the kerning.
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Well it certainly wont be winning any awards. I’d hate to see what was rejected.
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the logo looks like it belongs in a eiffel 65 music video, with its 90s computer graphics
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wow.. it looks like a crucifix.. didnt now they were going religious?
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very negative anon – not sure if your aware of what designers go through when delaing with a client process – but from your anger one must assume you are either very inexperienced or just have some social issues
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