Ten’s share slips to 8.4% as Biggest Loser and Olympics struggle
My Kitchen Rules won 1.88m viewers for Seven last night, 800,000 more metro viewers than Nine had for The Block, and nearly six times the audience of Ten’s The Biggest Loser, as Ten’s audience share fell to 8.4 per cent, just 2.1 per cent ahead of its digital channel One.
MKR featured Josh and Danielle in the kitchen last night, as they experimented with molecular gastronomy, while on The Block: Fans vs Faves, 1.045m watched as contestants were challenged to create a table for their apartments with the chance of winning $5,000.
Meanwhile The Biggest Loser’s audience gained just 6,000 viewers on last night’s ratings, averaging 329,000 for the network against the rival formats in the 7.30pm timeslot, preliminary overnight metro ratings from OzTam show.
Ten’s audience then fell to 302,000 for its coverage of the winter Olympics in Sochi on the main channel from 8.30pm AEDT, although it picked up another 297,000 for coverage on digital channel One. Channel Ten’s audience share fell to 8.4 per cent, with 6.3 per cent on One.
Seven held the top shows throughout the primetime schedule as The Blacklist averaged 980,000 after MKR, and although the audience dropped to 421,000 for the return of Marvel’s Agents of Shield, it still won the timeslot ahead of David Blaine’s Vertigo which had 358,000 from 9.40pm on Nine, after David Blaine’s What is Magic had 565,000 against The Blacklist.
Nine won the evening news battle however, with 1.168m viewers for the first half hour and 1.137m for the second, while Seven News had 1.076m from 6pm and 1.065m from 6.30pm, when Today Tonight is shown in Perth and Adelaide and news coverage is extended on the east coast.
Sunrise on Seven won the morning battle with 315,000 metro viewers as Nine’s Today averaged 296,000. And Seven had the largest share of the audience with 27.5 per cent as Nine had 20 per cent and Ten’s share slipped below the ABC1 which had 10.3 per cent.
ABC1 was third in the primetime schedule with Shaun Micallef’s Mad as Hell averaging 527,000, new comedy series The Moodys holding 370,000 metro viewers from 9pm and Spicks and Specks averaged 520,000 from 8.30pm.
Wednesday’s top 15 shows:
- My Kitchen Rules Seven 1.88m
- Nine News Nine 1.168m
- Nine News 6:30 Nine 1.137m
- Seven News Seven 1.076m
- Seven News/Today Tonight Seven 1.065m
- A Current Affair Nine 1,056m
- The Block: Fans v Faves Nine 1.045m
- The Blacklist Seven 980,000
- Home and Away Seven 960,000
- ABC News ABC1 829,000
- Hot Seat Nine 619,000
- Ten Eyewitness News Ten 601,000
- David Blaine’s What is Magic Nine 565,000
- 7.30 ABC1 560,000
- Shaun Micallef’s Mad as Hell ABC1 527,000
Wednesday’s share:
- Seven 27.5%
- Nine 20.0%
- ABC1 10.3%
- TEN 8.4%
- ONE 6.3%
- 7mate 4.5%
- GO! 3.8%
- SBS ONE 3.5%
- Gem 3.1%
- ELEVEN 3.1%
- 7TWO 3.0%
- ABC2 2.9%
- ABC3 1.3%
- ABC News 24 1.3%
- SBS 2 0.8%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
topics
David Blaine
Marvel's Agents of Shield
MKR
My Kitchen Rules
Sochi Games
Ten
The Biggest Loser
The Blacklist
The Moodys
The landscape and TV customer base have eaten Ten. There isn’t enough audience to go around anymore.
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No Voldemort Ten has eaten itself through an incompetent board and some very bad management. There is still a hefty amount of ad revenue out there. A change of ownership is its only chance.
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ahh Harry, I found you!! lol 😉
You’re right, but it’s not as easy at is used to be to secure audience.
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Can’t wait to see how wunderkid Hamish will spin this ” we’re delivering to our expectations..” blah, blah
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FTA TV audiences actually either up or stable over the last 10 years depending on demo
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What about the CEO who just pocketed 5m in shares on top of a massive base. Don’t you think someone should be asking him what he is doing?
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No wonder the David Blaine show did so badly, It was 12 YEARS OLD !!!!
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How is Sochi, which is enjoyable evening viewing rating less than Sunrise (which is tripe and surely everyone has better things to do in the morning?). As much as it is bad for Ten that people do not turn on even when they have watchable stuff, what does it say about the taste of the Australian public at large?? Also, how can we be sure that the ratings system is accurate when you see figures like that?
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This is a TV network who’s board thought it was a smart idea to get rid of Video Hits on Sundays that brought in revenue and more importantly young viewers to the network and replace it with the loss making Andrew Bolt show for god’s sake.
Way to kill your brand and drive away the sought of viewers advertisers want. People this dumb deserve to go bankrupt.
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Singlette,
I don’t know about other people but as much as I’d like to watch the Winter Olympics there is no way I can bring myself to watch it whilst its being hosted under the regime of Putin.
This happened to a bunch of female musicians in Sochi just the other day. Beaten with whips in front of media and cameras.
https://www.youtube.com/watch?v=ivT-I-yxtdY
Watching the Winter Olympics no matter how you spin it is providing support to Putin and his regime. Channel 10 should never have bought the rights. It was not only a poor commercial choice but morally reprehensible to in anyway be associated with this event.
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I’m glad the Winter Olympics is bombing. Ten should have onsold the rights as soon as the Russians brought in their anti-gay laws. It was incongruous on a network which also screens The Project which has strongly supported gay marriage. For months gay groups had been trying to get TEN News or The Project to do a story on the gay boycott of the Games but TEN refused.
I’m not saying that the Games are bombing solely due to the gay boycott. The main reason was all that “Chumpy” crap that was flying around. It sounded stupid and it wasn’t even his nickname – it was invented by a sportswriter a week or so before the Games and all the other media followed like sheep. When Pullin flopped in his race the game (or Games) was up and people voted with their remote controls.
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