Ten’s share slips to 8.4% as Biggest Loser and Olympics struggle

My Kitchen Rules won 1.88m viewers for Seven last night, 800,000 more metro viewers than Nine had for The Block, and nearly six times the audience of Ten’s The Biggest Loser, as Ten’s audience share fell to 8.4 per cent, just 2.1 per cent ahead of its digital channel One.

MKR featured Josh and Danielle in the kitchen last night, as they experimented with molecular gastronomy, while on The Block: Fans vs Faves, 1.045m watched as contestants were challenged to create a table for their apartments with the chance of winning $5,000.

Meanwhile The Biggest Loser’s audience gained just 6,000 viewers on last night’s ratings, averaging 329,000 for the network against the rival formats in the 7.30pm timeslot, preliminary overnight metro ratings from OzTam show.

Ten’s audience then fell to 302,000 for its coverage of the winter Olympics in Sochi on the main channel from 8.30pm AEDT, although it picked up another 297,000 for coverage on digital channel One. Channel Ten’s audience share fell to 8.4 per cent, with 6.3 per cent on One.

Seven held the top shows throughout the primetime schedule as The Blacklist averaged 980,000 after MKR, and although the audience dropped to 421,000 for the return of Marvel’s Agents of Shield, it still won the timeslot ahead of David Blaine’s Vertigo which had 358,000 from 9.40pm on Nine, after David Blaine’s What is Magic had 565,000 against The Blacklist.

Nine won the evening news battle however, with 1.168m viewers for the first half hour and 1.137m for the second, while Seven News had 1.076m from 6pm and 1.065m from 6.30pm, when Today Tonight is shown in Perth and Adelaide and news coverage is extended on the east coast.

Sunrise on Seven won the morning battle with 315,000 metro viewers as Nine’s Today averaged 296,000. And Seven had the largest share of the audience with 27.5 per cent as Nine had 20 per cent and Ten’s share slipped below the ABC1 which had 10.3 per cent.

ABC1 was third in the primetime schedule with Shaun Micallef’s Mad as Hell averaging 527,000, new comedy series The Moodys holding 370,000 metro viewers from 9pm and Spicks and Specks averaged 520,000 from 8.30pm.

Wednesday’s top 15 shows:

  1. My Kitchen Rules Seven 1.88m
  2. Nine News Nine 1.168m
  3. Nine News 6:30 Nine 1.137m
  4. Seven News Seven 1.076m
  5. Seven News/Today Tonight Seven 1.065m
  6. A Current Affair Nine 1,056m
  7. The Block: Fans v Faves Nine 1.045m
  8. The Blacklist Seven 980,000
  9. Home and Away Seven 960,000
  10. ABC News ABC1 829,000
  11. Hot Seat Nine 619,000
  12. Ten Eyewitness News Ten 601,000
  13. David Blaine’s What is Magic Nine 565,000
  14. 7.30 ABC1 560,000
  15. Shaun Micallef’s Mad as Hell ABC1 527,000

Wednesday’s share:

  • Seven 27.5%
  • Nine 20.0%
  • ABC1 10.3%
  • TEN 8.4%
  • ONE 6.3%
  • 7mate 4.5%
  • GO! 3.8%
  • SBS ONE 3.5%
  • Gem 3.1%
  • ELEVEN 3.1%
  • 7TWO 3.0%
  • ABC2 2.9%
  • ABC3 1.3%
  • ABC News 24 1.3%
  • SBS 2 0.8%
  • NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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