Mumbrella360 video recap: The state of the media industry
In this Mumbrella360 video recap, Darren Woolley, managing director P3 and Denise Shrivell, managing director of MediaScope are joined by a panel including Lynda Pallone, marketing services and integration manager for Blackmores, Rob Dingwall, media and marketing operations, Kellogg’s, Toby Hack, MD, PhD Australia, Chris Mort, CEO TMS Australia, Tony Kendall, director of sales, Bauer Media Group, Zac Zavos, co-founder and managing director, Conversant Media.
The panel talks about the current state of the media industry.
INDUSTRY ISSUES
Shrivell and Woolley reveal the 12 issues the media industry is currently dealing with and discuss with the panel how the evolving industry is affecting these key industry issues.
PROGRAMATIC BUYING AND THE IMPORTANCE OF MARKETING
The panel discuss programatic buying and the impact it will have on the industry, getting CEOs and CFOs to recognise the importance of marketing.
THE BOTTOM LINE
The panel discusses the challenges of delivering a decent service when the client’s greatest concern is the bottom line, the importance of transparency in client/agency relationships and how to foster creativity when all parties are time poor.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.
